Supplement Support Breaks In Ways Other Categories Never Face.
You did not hit these problems because your team is bad. Supplement CX carries risk, recurring revenue and repeat contact that no generic helpdesk setup was designed to hold.
We Build, Staff And Run Your Entire CX Department. Compliant By Design.
We do not hand you software and a playbook and wish you luck. As certified Commslayer partners working exclusively with supplement and functional nutrition brands, we build the operation, wire in the AI, train the humans on your compliance boundaries, and run it end to end.
Four Ways We Work With Supplement Brands.
Most brands start with one and grow into the rest. Wherever you start, the goal is the same: a customer experience operation that protects revenue instead of consuming it.
ENTRY POINT
CX Migrate
Off Gorgias, Zendesk or Front and live on Commslayer in under 30 days.
WHAT’S INCLUDED
Full data and history migration with nothing lost
Your subscription and ecommerce integrations wired in
Macros and workflows rebuilt for supplement ticket types
AI configured with your compliance boundaries from day one
Team training and a 30 day post-launch support window
One client came off Gorgias and saved $3,500 a month in software alone - $42,000 a year before a single ticket was answered differently.
OUR CORE OFFERING · MOST POPULAR
CX Department
We build, manage and run a world-class CX team for your brand under one roof. One invoice, one point of contact, scale with simplicity.
WHAT’S INCLUDED
Dedicated supplement-trained agents with 24/7 coverage
Compliance framework applied to every reply
AI automation clearing your highest-volume tickets
Weekly QA on brand voice, accuracy and claims language
Subscription save flows and structured retention offers
Documented adverse-event escalation protocol
Monthly reporting mapped to retention and LTV
One point of contact, with the founder in every account
A flagship subscription client went from two-day response times to under one hour in two weeks. By month four, the department was saving $50,000 a month and retaining 500+ subscriptions.
ENTRY POINT
CX Optimisation
We audit your existing CX operation, find the gaps, and either fill them or hand you the roadmap to fix them yourself.
WHAT’S INCLUDED
Helpdesk configuration, workflow and automation audit
Agent replies scored for accuracy, voice and claims compliance
Compliance risk assessment across live conversations
Subscription cancellation and save-rate analysis
Cost audit across headcount, software and AI leverage
Prioritised roadmap with revenue impact attached to every fix
You leave with a clear, prioritised plan: what to fix first, what it is costing, and whether your team or ours should own the work.
GROWTH LAYER
CX Community
We build and run a customer community that compounds retention, content and insight.
WHAT’S INCLUDED
Community platform setup, structure and launch
Daily engagement and moderation by named managers
Member challenges, rituals and retention programming
UGC and content sourcing pipeline
Ad angles and briefs from real member conversations
VIP and long-term subscriber care programme
Monthly insights on themes, objections and product feedback
One community reached 2,000+ members in 12 months and generates $50,000–$100,000 a year in value through UGC, challenges and ad creative.
Your Category Deserves A Specialist.
A generalist CX agency will staff your inbox. They will not know what your agents are not allowed to say, why a cancellation ticket is worth more than a shipping ticket, or what to do when a customer reports a reaction at 11pm on a Saturday.
Generalist CX Agencies
The Work.
We keep most client relationships private. Here is what we can show.
Who you are actually working with
Henry Dobson
Founder, The CX Guys
I have built and run customer experience operations for multiple ecommerce brands, including a nine figure subscription supplement brand, a multi eight figure jewlerry brand where I worked directly with the CEO, and a UK mushroom supplement brand I moved off Gorgias and onto Commslayer.
I run the support department for a nine figure supplement brand where we took first response time from two days to under an hour in two weeks, and by month four were saving the business over $50,000 a month and retaining more than 500 subscriptions a month that would otherwise have cancelled. Before that I spent 3 years in a senior CX and community role, where I built the AI agent, the QA system and the retention process from nothing and handled 40,000 across email, live chat, DMs and social comments. I manage a 24/7 team off-shore, own hiring, scheduling, payroll and QA, and I write the guidance rules the AI agents run on. Every migration, every save flow and every compliance escalation process we sell, I built first inside a live account.
The moment was reading a ticket in a supplement brand's helpdesk where a well meaning agent told a customer the product would "help with" a condition. Nobody had flagged it. There was no claims boundary, no QA against one, and no log of the dozens of adverse reaction emails sitting in the inbox that a regulator would treat very differently to a shipping complaint. I realised the brand had GMP for the product and nothing at all for the customer conversation. That is the gap I have spent every day since closing.
I work inside every account we take on. Not as an escalation point, not as a name on a proposal. I am in the helpdesk, reading the conversations, reviewing the QA and sitting on the calls. That is why we cap new clients at four a month, and it is the reason our work looks like it does.
Who We Work With.
This is not for every brand. It is built for supplement and functional nutrition operators who have crossed the point where adding another agent stops working, and who understand that in a subscription business CX is a retention lever, not a cost line.
This is for you if:
This is NOT for you if:
You are under $500K a month in subscription revenue. The maths does not work yet.
Cheapest vendor wins is your buying criteria.
You are outside supplements and functional nutrition, or want a vendor to micromanage rather than a partner to own the outcome.
Questions.
01
How is this different from the VA agency we tried?
Most VA agencies sell warm bodies. We sell a system. We rebuild the operation, wire in AI, train the humans on your compliance boundaries and audit the output weekly.
02
Why do you only work with supplement brands?
03
We are on Gorgias or Zendesk. Will switching be painful?
04
How do you handle compliance? Are you lawyers?
The 1000 Conversation Audit
A compliance and retention teardown of your real support inbox, delivered live in 30 minutes. We read 1000 of your actual conversations before we speak, so the call starts with findings instead of questions.
Contact: henry@thecxguys.com
Copyright © 2026 The CX Guys, LLC. All rights reserved. The CX Guys build and run customer experience departments for supplement and functional nutrition brands. As certified Commslayer partners we migrate brands off legacy helpdesks, rebuild support on AI native infrastructure with compliance built in, and manage it end to end, so founders get out of the inbox and CX becomes a retention engine instead of a cost centre. The CX Guys LLC, 1309 Coffeen Avenue STE 19819, Sheridan, Wyoming 82801